For film photographers around the world, it’s time to celebrate! Lomography and Kodak Alaris are today pledging an unwavering commitment to keep production of a large variety of photographic films alive and kicking in the 21st century.
In an open letter addressed to the Lomography community, Dennis Olbrich (President of Personalized Imaging at Kodak Alaris) firmly states that Kodak will "continue to offer the full portfolio of photographic films and papers".
"Whether you prefer shooting on the award-winning KODAK PROFESSIONAL PORTRA films or an all time classic like the KODAK PROFESSIONAL TRI-X or you look forward to print your images on the unmatched KODAK PROFESSIONAL ENDURA Metallic paper – Kodak Alaris will continue to offer all you need," Olbrich says. The Lomographic Society responded: "As partners in the mission to keep a great selection of film available for analogue photographers, we at Lomography are thrilled by this news."
You can read the full letter from Kodak Alaris to Lomographers and their follow-up interview with Lars Fiedler, Product Marketing Director at Kodak Alaris.