Thursday, October 17, 2013

Beautiful Fashion Shots for LOOK Magazine by Arthur Rothstein in 1952

Arthur Rothstein (1915 - 1985) was an American photographer. Rothstein is recognized as one of America’s premier photojournalists. During a career that spanned five decades, he provoked, entertained and informed the American people. His photographs ranged from a hometown baseball game to the drama of war, from struggling rural farmers to US Presidents.

In 1940 Rothstein became a staff photographer for LOOK magazine but left shortly thereafter to join the OWI and then the US Army as a photographer in the Signal Corps. His military assignment took him to the China-Burma-India theatre and he remained in China following his discharge from the military in 1945, working as chief photographer for the United Nations Relief and Rehabilitation Administration, documenting the Great Famine and the plight of displaced survivors of the Holocaust in the Hongkew ghetto of Shanghai.

In 1947 Rothstein rejoined LOOK as Director of Photography. He remained at LOOK until 1971 when the magazine ceased publication. Mr. Rothstein joined Parade magazine in 1972 as Director of Photography and remained there until his death.

Below is a selection of beautiful shots of women modeling on the sidewalk on Fifth Avenue, New York for LOOK magazine in 1952.










(via Museum of the City of New York)

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