This is the Hasselblad that went to the moon.
This is the part that came back.
The camera up above is the Hasselblad 500EL electrically-driven space camera.
It's the camera the astronauts used on the moon.
Its also the camera they left behind.
Only about a third of it came back.
But then the Apollo rocket that carried it was 365' tall when it left for the moon. And only 10' tall when it returned. So the Hasselblad didn't make out too badly, considering.
The back of the Hasselblad is the part that came back. A detachable film magazine that assured the safety of the film. And was necessary because the astronauts' bulky gloves would have made it difficult to remove film in any other way. (To appreciate the problem, try unloading your own camera wearing hockey gloves.)
As valuable as it proved to be, the removable back isn't something that was designed for NASA. Every Hasselblad on earth is made that way.
Not only can the back of any Hasselblad be removed, but it can be interchanged with any of four other film magazines. Which lets you do things that weren't possible before.
There you are down at the water hole, photographing a rhino in black and white. When suddenly a red-billed oxpecker lands on its back. You'd love to switch to color, but you're only halfway through your roll, and you don't want to waste the rest of it.
With a Hasselblad you can simply take off the back in one second, and snap on a new one pre-loaded with color film. Then when the oxpecker flies off, you can switch back to black and white again.
And you haven't lost a single shot.
The backs even let you decide on the size and shape of your shot. You can pick a big 21/4" square. Or a rectangle 15/8" x 21/4". Or make super slides 15/8" x 15/8" (they're 50% larger than ordinary slides, yet fit all standard projectors).
You can also choose the number of exposures you want, 12, 16, 24 right on up to 70. This last magazine is great for shooting continuous action, like the rhino coming to have a closer look at you.
The front, top and sides of the Hasselblad give you as many possibilities as the back. The front accepts ten different Carl Zeiss lenses, each with its own built-in Compur shutter, synchronized for flash and strobe at all speeds. The top accepts five different viewers. And the side takes three different film advance mechanisms.These components, together with accessories and three different camera bodies, add up to the Hasselblad System.
Within the system, the 500EL electrically-driven earth camera —cousin to the moon camera—can do a few things that even the other Hasselblads can't do.
Because this camera is electrically-operated, it can be triggered from a distance through the use of long release cords or remote radio control. And because the camera readies itself for the next shot automatically, you can shoot as many as 70 consecutive exposures without being anywhere near the camera. Which is a good way to get a shot of the rhino coming towards you, without having to be the one it's coming towards.
So you can see that the Hasselblad has even more application on earth than it has on the moon.
And another nice thing about using a Hasselblad on earth is that when you come back with your pictures, you also come back with your Hasselblad.
For more information, see your Hasselblad dealer. For his name, and a free 49-page catalog on The Hasselblad System, write to address below.
Paillard Incorporated(A Hasselblad ad on Mmodern Photography Magazine, July 1970, image via db)
1900 Lower Road, Linden, N.J, 07036
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