Fujichrome Velvia 50. The name alone elicits so many colorful visuals for anyone who has ever shot the film. Introduced in 1990 Velvia 50 fast became a landscape and stock favorite around the world and gave competing products at ISO 25 and 64 a run for their money. The speed and sharpness comparisons as well as the ease of the E-6 process vs the other chrome process led to a swift lead in sales for professionals around the globe.
Fujifilm employee Brandon Remler revealed on his blog that the last 12,000 sheets of Velvia 50 8x10 film hit the USA shores last month, and was all bought by a photographer (currently unknown). According to The Phoblographer, the buyer paid over $161,000 for all the film through Foto Care in NYC.
How big was the shipment? It arrived in three pallets that each contained 40 cases of 600 boxes total and it took 6 months to arrive from Japan to New York City. The total weight of the 600 boxes is roughly 900 pounds. The total area of the film in the shipment is roughly 80,000 square feet — almost enough to cover 1.5 football fields. Processing the film would require as much film service as 12,000 rolls of 36-exposure 35mm film. Laid out end to end, the film would stretch 1.89 miles.
So what does 12,000 sheets of 8×10 film look like? See it below for yourself!
*Note – this post is ONLY about Velvia 50 Large Format Sheet film – NOT about 35mm and 120mm formats which will be here for years to come.*
(Photographs by Brandon Remler, via The Phoblographer and PetaPixel)