Tuesday, April 30, 2013

Hasselblad Kills Off The 503CW, End Of The Line for The Hasselblad V System

A sad news Hasselblad fans. Hasselblad has officially discontinued the medium-format 503CW camera, and with it the Hasselblad V System. First launched in the mid to late 1950s with the Hasselblad 500C and SWC, the V System has been with us for more than half a century -- an incredible feat, when you consider just how much the world has changed in that time.

The Hasselblad 503CW.

Hasselblad has confirmed that the last 503CW has rolled off the production line but the company will continue to provide V System accessories while stocks last. V System support will also still be available through current channels.

Dr. Larry Hansen, Hasselblad Chairman and CEO said: “Everything has its place in time. The veteran 503CW combined with an extensive V System range of interchangeable lenses and accessories, was for seventeen years the camera of choice for discerning professionals and aspirational amateur photographers. But there has been a substantial decline in demand for this camera over the past five years or so and the time has now come for us to reluctantly consign the V System to history. In so doing we would like to thank all fans and customers for both their loyalty and their enthusiasm for our legacy Hasselblad V System.”

He added: “Now of course the focus on medium format capture is on our H System – the world’s most advanced camera system. The latest generation cameras represent medium format capture engineering at its most exemplary and are well-placed to secure and underpin the company’s unrivalled reputation for providing highest image quality and craftsmanship. Additionally we are focusing on new products for advanced enthusiasts.”

(End of the line for the Hasselblad V System, via Imaging Resource)

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