Wednesday, April 3, 2013

Fujifilm Raises Prices Approximately 20%

As we mentioned more than a week ago that Fujifilm will implement a worldwide price increase for its photographic films. And on April 1, 2013, Fujifilm USA announced that it will be raising prices for its film and instant cameras in the U.S., effective July 1, 2013.
"Prices for consumer and professional photographic film, including black and white, color negative, color reversal films, as well as consumer One-Time-Use cameras (OTUC) will increase by approximately 20%.
The price increases are a result of the continuing decline in demand for film products, the high costs of production, and the increased expenses associated with raw materials, including silver and petro-chemicals, and energy. Under such circumstances, and despite efforts to maintain production costs, Fujifilm is unable to absorb these costs entirely and must implement price increases at this time."

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